How Google Ranks
Submitted by GeorgeS on Tue, 03/24/2009 - 15:54
Page Ranking
The heart of the Google algorithm is called PageRank. Google interprets a link from page A to page B as a vote , by page A, for page B ... PageRank is similar to a voting system. The page that gets the mosdt votes gets awarded the highest PageRank , on a scale from 0-10. Thats is not the whole story however. Google explains "Google looks at considerably more than seer volume of votes, or links a page receives; for example, it also analyzes the page that cast the vote. Votes cast by pages that are themselves "Important" weigh more heavily and help to make other pages "important". Using these and other factors, Google provides its views on pages relative importance."
Text matching-link quality
The most important aspect to text matching is the link quality, where as many as possible links to your pages use your phrases that appear in your anchor text. The closer the anchor text to your desired keyphrases, the greater the link quality will be.
Trust Rank
The more established a site or its links are, the more Google appears to assign "Trust" and weighting in its algorithm, often refered to as TrustRank.
Recently I gave a demo to a client on how to make their site rank high on Google searches. I thought I would share my findings on frontmasters.
The Route to all good Google ranking is to get a high quantity and quality links to your pages from important , relavant and reliable sources. I have research 3 sections that I believe are the most important tools in order to feature high on Google searches.
The heart of the Google algorithm is called PageRank. Google interprets a link from page A to page B as a vote , by page A, for page B ... PageRank is similar to a voting system. The page that gets the mosdt votes gets awarded the highest PageRank , on a scale from 0-10. Thats is not the whole story however. Google explains "Google looks at considerably more than seer volume of votes, or links a page receives; for example, it also analyzes the page that cast the vote. Votes cast by pages that are themselves "Important" weigh more heavily and help to make other pages "important". Using these and other factors, Google provides its views on pages relative importance."
The most important aspect to text matching is the link quality, where as many as possible links to your pages use your phrases that appear in your anchor text. The closer the anchor text to your desired keyphrases, the greater the link quality will be.
The more established a site or its links are, the more Google appears to assign "Trust" and weighting in its algorithm, often refered to as TrustRank.
These 3 algorithms work together with numerous span filters to effortlessly deliver brilliant search results. This is the core of putting your pages top of Google.
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